Triple Crown —
campaign, system design, packaging, web design, lead generation
INSIGHT
Horse owners share a special bond with their horse and will go above and beyond to care for them.
RESULT
Updated positioning and campaign “Always Beyond” to celebrate that partnership. Elevate and bring consistency to the brand identity while engaging and educating their audience.
2024 “ALWAYS” CAMPAIGN
You go beyond for your horse — and your devotion is constant.
Each day you show up. Today. Tomorrow. Always.
SYSTEM DESIGN
Rich blues and gold evoke premium quality. Crowns from the logo become a secondary graphic, and a ribbon element can be used in a variety of compositions for brand recognition. Photography features authentic, candid moments between riders and their horses — natural, golden light is a key brand element as well.
PACKAGING REFRESH
Consistency across all lines and a more premium look and feel was achieved.
WEBSITE DESIGN
Homepage
Product page
Feed selector tool
WEB CONSIDERATIONS
70% of users are mobile
Storybrand approach
Key action item is find a dealer, streamline navigation
PHOTOSHOOT FOR PRODUCT PAGES
LEAD GENERATORS AND INFOGRAPHICS
Designed while at Kick.
Creative director: Stefan Hartung
My role: Lead designer / design director
Website developers: August Ash
Lifestyle photography: Shelley Paulson
Writers: Isabella DiCicco, David Strandberg