Ten Finns —

identity, packaging, illustration

INSIGHT

Dairy products can cause digestive upset for some people, unique from lactose intolerance.

RESULT

A brand that engages through inviting, Scandinavian-inspired illustrations to educate consumers about a new category of dairy products.

LOGO DESIGN

The Hendrickson’s own and operate a small dairy farm in Northern MN. The name “Ten Finns” comes from the ten kids in family, and their Finnish heritage. The design is inspired by Finish pattern design.

PACKAGE DESIGN

POINT-OF-SALE SUPPORT

Because A2 milk is a newer product in the market (there is currently only one other A2 brand on shelf), education about A2 protein was important.

Designed while at Kick.

Creative director: Stefan Hartung
My role: Designer for identity, illustrations, packaging concepts and production
Naming: Kris Burns