Spryng with OsteoCushion™ Technology —
identity, system design, web design
INSIGHT
After renaming their veterinary medical device, the client needed a new identity to elevate their product.
RESULT
A logo and visual identity system that feels trusted and natural.
SYSTEM DESIGN
Graphic treatments over images illustrate the technology as well as provide proprietary assets for the brand. Handwritten element in headlines adds emphasis and feels approachable.
WEB DESIGN
Designed while at Kick.
Creative director: Stefan Hartung
Naming: Kick
My role: Senior designer for identity, system design, print & digital ad concepts and execution, web design