Kick —

identity, system design, web design

INSIGHT

After a brand positioning update, the existing identity felt disconnected.

RESULT

A refreshed identity and robust system design full of life, movement, and modernity.

LOGO DESIGN

Inspired by the positioning “your brand’s future starts today” — the logo balances organic movement and bold geometric shapes, representing the harmony of strategy and design in Kick’s work and team.

WEB DESIGN

With the primary goal for the site being to generate new business, a flexible template for case studies to showcase “wow” moments in addition to premium UX was essential.

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SYSTEM DESIGN

Future focused strategic thinking is highlighted with the “Notch” — derived from the logo and allowing for a flexible, expressive identity system.

Designed while at Kick.

Creative direction: Nicole Ackmann and Stefan Hartung
My role: Senior designer
Additional team: Amber Mahlberg and Kyle Loaney